Top 3 Attractions in Asagaya, Tokyo Travel
※updated on August 9 2025
Asagaya is located in Suginami Ward, Tokyo, and is a well-connected neighborhood served by the JR Chuo Line and the Tokyo Metro Marunouchi Line. The area features many shopping streets, cafes, and vintage clothing stores, blending a nostalgic downtown atmosphere with modern urban culture.
Every summer, the Asagaya Tanabata Festival is held, drawing large crowds and serving as a major local event. One of Tokyo’s advantages is its excellent transportation convenience, and Asagaya is no exception — it’s just about a 13-minute train ride from Shinjuku.
Asagaya has a calm and relaxed vibe, and in the evenings, people gather at its many izakayas (Japanese pubs). Here, we introduce three highlights of Asagaya.
1) Asagaya Pearl Center
Asagaya Pearl Center Shopping Street is an approximately 400-meter-long arcade shopping street located in Asagaya, Suginami Ward, Tokyo. It is a major shopping spot that extends from the north exit of JR Asagaya Station. Developed during the postwar reconstruction period, it features a diverse range of shops.
The street is lined with stores closely connected to daily life, such as supermarkets, clothing shops, restaurants, cafes, and variety goods stores, making it popular not only with local residents but also with visitors.
During the summer, the “Asagaya Tanabata Festival” decorates the arcade with colorful decorations, attracting many tourists. Known for its warm, friendly atmosphere and lively energy, this shopping street reflects the charm of a traditional downtown neighborhood. It’s a symbol of Asagaya’s appeal, offering enjoyment from everyday shopping to leisurely strolls.
2) Asagaya Shinmeigu Shrine
About a 2-minute walk from the north exit of JR Asagaya Station, Asagaya Shinmeigu Shrine is a historic shrine with origins dating back to the Edo period, when it was already worshiped as the guardian deity of the area.
The main enshrined deity is Amaterasu Omikami, the sun goddess and the supreme deity in Japanese mythology. As indicated by the name “Shinmeigu,” this shrine is a prestigious one, modeled after Ise Jingu, the grand shrine considered its head.
The shrine grounds are lush and tranquil, surrounded by seasonal nature, offering visitors a peaceful place to reflect. The annual grand festival and other traditional local events draw many people and serve as a central hub for the community.
Especially during the New Year’s first shrine visit (hatsumode), many visitors come not only from nearby but also from afar to pray for family safety, business prosperity, and academic success.
Asagaya Shinmeigu is also cherished as a cultural center for the local community, frequently hosting festivals and events, making it an important part of residents’ lives. Its close proximity to the station makes it a must-visit spot when exploring Asagaya.
3) Asagaya Nightlife District Festival
The Asagaya Nightlife District Festival is a community-centered event held annually in the dining and drinking district of Asagaya, Suginami Ward, Tokyo. Local izakayas, bars, and restaurants participate, offering special menus and unique events that differ from their usual offerings.
Residents and visitors come together to enjoy food and drinks in a lively and energetic atmosphere. The festival’s warm, welcoming vibe fosters friendly interactions and plays a key role in promoting local culture and revitalizing the shopping streets.
Typically held in summer or autumn, the festival also features live music and performances, making it one of the signature events that highlight Asagaya’s vibrant community spirit.
By purchasing special “Choi-nomi” (light drinking) tickets, attendees can enjoy discounted drinks and food during the festival period. There is also a special time encouraging “solo drinking,” giving those who usually hesitate to visit izakayas alone a chance to discover new charms of the local nightlife scene.
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